建立品牌的策略規劃4步驟

【夢蝶園 品牌知識庫】

1.) 建立品牌-注入品牌建立的成功關鍵要素KSF.

Establishing the Branding.

- Injecting the Key Success Factors/KSF of Branding Establishment.

2.) 品牌(行銷)策略規劃&策略執行.

Brand (Marketing) Strategic Planning & Strategic Implementation.

3.) 建置品牌通路與品牌國際化推廣經營.

Build Branding Channels and Branding Internationalization /Promotion.

4.) 創造品牌價值-品值Value of Branding.

Create Branding Value - Value of Branding.


Propositioned by: 林天祥mikko老師

-夢蝶園資深品牌策略經營顧問.




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